This makes it all the more important to get it right from the beginning. And the beginning is ME!
In the video below, which focuses on leadership coaching, TAG’s Shane Roberson, an experienced executive coach and Culture Architect, makes the point that “If you’re not looking for change in yourself, you’re not going to see it in others”.
All change begins with the leader being willing to change. So, that’s where the work of culture-crafting begins as well.