Bitty and Beau’s is not your average coffee shop.
For one thing, they are housed on the grounds of and in the former facilities of a thriving automobile dealership.
For another, they are run almost exclusively by men and women with intellectual and developmental disabilities (IDDs).
But the thing that strikes you most is the culture. The culture hugs you around the neck the moment you step into their usually slam-packed crowded store in Wilmington, North Carolina.
You are greeted immediately. The baristas smile, welcome you, and are extremely knowledgable about the coffee, baked goods, and other items for sale. Even when the waiting line is long for service, customers and staff alike are exchanging greetings, waves, high-fives, jokes.
Here’s the thing you notice – everyone is smiling.
They do a great job with the ambience. The coffee is really good. Of course, the same can be said of plenty of other coffeeshops. But not every coffee shop goes viral on social media and is named the “official coffee of the Rachel Ray show”. And not every coffeeshop has communities across the state of North Carolina competing to host its second location (we’re not kidding – there is an online competition which includes community leaders and government officials asking to be considered).
What makes Bitty and Beau’s stand out is their organizational culture.
You see it painted on the walls, really nearly every available space.
“Changing the way people see other people”.
And the space filled in by the word “see” also gets filled in with a variety of other words:
That’s their mantra and their mission. Changing the way people relate to people.
And it’s way more than a slogan. It shapes their organizational culture.
It’s reflected in the hiring strategy – men and women with IDDs – at every level.
It’s reflected in the way that employees treat each other and their customers.
It’s reflected in their decor and in their social media presence and on their website – which you can find here.
And it’s reflected in their success.
At TAG Consulting, we believe that all of us have three innate desires:
…To make a difference.
And the organizations which craft cultures where these desires are honored and cultivated will succeed.
We know that the number one controllable factor in organizational success and productivity is employee engagement. Employees are engaged when their innate desires to belong, contribute, and make a difference can find repeated and encouraged expression.
We serve as Culture Architects.
We help craft thriving organizational culture.
Where people love coming to work. Believe in their teammates and in their corporate mission. Are psychologically, emotionally, and even spiritually connected. And where those organizations are – as a result – leaders in their respective industries.
We’d love to work alongside you as you craft a thriving organizational culture.
To find out more, you can watch this short video:
And you can connect with a Culture Architect by clicking here.