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Beth Warden Senior Consultant
E-mail: bwarden@tagconsulting.org
Beth Warden spent 22 years in the Credit Union industry holding various positions from Director of Marketing, VP of Lending and VP of Sales. As a strategist, Beth has developed many successful marketing campaigns that have been recognized by various national credit union awards. As Vice President of Sales, Beth was instrumental in bringing the marketing and sales team together by developing a comprehensive sales tracking, incentive system and an outbound calling program. In 2002 Beth joined the TAG Team and now brings her creativity and marketing expertise to many credit unions through the services of TAG Marketing. Beth consults with clients on such projects as branding and image, creative campaigns, satisfaction surveys, focus groups, profitability studies, sales and services training, strategic business and marketing plan development, MCIF analysis and market research. Beth has become an expert in e-mail marketing strategy and implementation and has used this tool to help several businesses increase their product sales.
The Creative TAG Team of Kathy and Beth have most recently accomplished a way to bring professional marketing to small credit unions or any credit unions looking for a cost effective marketing method. After extensive planning the concept became a reality and in January of 2006, Blitz was born.
Beth attended Central Michigan University, is a graduate of the professional development Executive Marketing Institute and earned a Certified Marketing Executive (CME) distinction. |