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It’s common sense . . . Healthy Businesses are Successful Businesses.
The Harvard Business School introduced the well-known “Service-Profit” chain several years ago. Here’s the logic: Employee satisfaction leads to employee retention. Employee retention leads to employee productivity. Employee productivity leads to product/service quality. Product/service quality leads to customer satisfaction. Customer satisfaction leads to customer retention. And customer retention leads to profit.
The service-profit chain can be universally applied to virtually any kind of organization including non-profits, for-profits, large corporations, small businesses, and government agencies. But it fails to answer one key question: what leads to both employee satisfaction and employee productivity? The answer, according to our research, is the organizational climate and an employee’s sense of meaning and purpose at work. In other words, a healthy business.
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But how do you know if your organization is healthy?
The Healthy Business Index is an instrument that helps to measure your organization’s health -- the capacity to create a great environment, attract and retain great employees, manage conflict, create a shared vision, and thrive in changing conditions. Employees, directors, and executives take about 20 minutes to respond to an online survey. In just a few weeks your results are in. The 60 page detailed report compares your organization to national norms on the 12 most critical scales of health. Use the results to make key strategic decisions, improve operational efficiency, identify organizational strengths, and uncover key weaknesses.
While it’s called the Healthy Business Index, it applies to virtually every kind of organization because every organization has a business to run.
Think about it this way... Healthy organizations attract and retain superior employees. Top employees churn out great products and outstanding service. Stellar products and service not only attract customers, they create loyal apostles for your business. The results? Greater profitability, performance, and growth! And it all starts with a healthy business.
For $750, TAG provides your organization with a log-on ID, password, and instructions for participation. Following an easy set up, your personnel will be invited to participate in the online survey. TAG tabulates the results, analyzes the data, and e-mails you a comprehensive report. The report includes a detailed analysis of each question and major scales. Each scale is cross-tabulated by sub-groups that you are able to customize (departments, locations, divisions, and more). Yes, it’s that simple.
Take a look at the sample report and see the comprehensive information you will get for such a small effort and investment. Your employees will appreciate your dedication to creating a healthy, prospering workplace. |